Google Keyword Planner: How to Use It In SEO For Free In 2024
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Are you ready to set up a Google ads account? In this post, we’re going to show you how to set up a Google Ads Account and use Google Keyword Planner in SEO In 2024, Step By Step
Step 1: Select or Create a New Google Account
To create a new Google Ads account, you need a regular Google account. Skip this step if you already have a Google account; it means you already have a Gmail account. But if you don’t have a Gmail address, then you must first create a new Google account.
To create a Google account, go to Accounts.google.com, then click Create account > To manage my business.
When you create an account, you can create it under any email.
Step 2: How to Set Up a Google Ads Account?
Don’t worry. Google ads account creation is quick and 100% free.
Go to Google Ads, click “Get Start Now” and sign in with your Google account.
Then, click on the blue link and press “Switch to Expert Mode.” In this way, you can create a Google ads account without creating an ad campaign.
Now click the small “Create an account without a campaign” link that appears on the next screen.
After that, select you’re billing country, time zone, and currency. And click on “Submit.”
Important Note: Fill all information correctly without any mistake.
Once you reach the confirmation message page, click on “Explore your account.”
Your Google Ads account setup is complete now.
On the menu bar, tap on Tools and Settings, and after that select Keyword Planner under the Planning column.
Here you find keywords.
How to Use Google Keyword Planner
The Google keyword planner tool now gives two options:
- “Discover new keywords” for keyword research.
- “Get search volume and forecasts” to see search volumes and metrics of keywords.
Let’s explore both options.
Find New Keywords
Select this option if you want to do keyword research, then you see two tabs:
- Start with keywords: Enter up to 10 keywords related to your niche/topic.
- Start with a website: Enter your competitor’s URL and see keyword recommendations based on that page.
Google Keyword Planner: How to Use It In SEO For Free In 2024
Start with keywords
Use this method if you have a keyword (or topic) in mind and want to find related keywords.
I guess you want to find keywords related to “SEO.” Enter that keyword into the search bar, then press “Get results”
Important Tip: Enter your site URL to help Google to remove non-related services, products, or brands.
The results show 577 keyword ideas related to “SEO.”
Along with information about their average monthly searches, highest bid amounts or lowest bid amounts, Competition, and more.
Start with a Website
You can also find keywords by entering the URL of a website or related page. Google will look for keywords related to that page or site content.
When entering the URL, click on “Get results.”
Like this:
In this case, the Google keyword planner tool displays a list of 622 keyword ideas related to the page’s content.
Get Search Volume and Forecasts
When you have a list of keywords so use this option. It allows you to see search volume (average keyword search frequency per month) and other metrics for multiple keywords at once.
Put your keywords into the search field to start. Paste these, add one keyword per line, or paste them on a single line, separated by commas.
Then, click on “Get started”
You’ll see the same keyword results page as you did when you used “Discover new keywords”
However, you will only receive information about the keywords you enter. There are no related ideas.
when you click “Forecasts” on the left to see Google’s predictions of clicks and impressions for the keywords you entered.
This is a useful report when running ads.
How To Use Google Keyword Planner In SEO?
Although Google Keyword Planner is primarily a tool for advertisers, but best for SEO.
Here is how you can use the Google Keyword Planner tool to find amazing keywords for your SEO Strategy
Find Relevant Keywords
Targeting highly relevant keywords helps you find your ideal audience search (the reason why a user performs a search). Which can help you rank higher.
So, start by refining your list of keywords. Filter out irrelevant keywords.
Let’s consider you run an online store and you want keyword ideas related to (running shoes)
If you enter running shoes as your main keyword, you see many brand-related keywords.
Like this:
But if you do sell these brands in your store, you should target these keywords.
Use the right-hand Refine Keywords column to filter them out.
This lets you exclude or include keywords based on attributes like brand, shoe type, gender, sport, etc.
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How to Use Google Keyword Planner
