Table of Contents
Introduction:
Ever feel that creative spark and just have to make something with your hands? That’s how HookCrochet came to life. It’s more than just a brand it’s a heartwarming story of a mom who couldn’t sit still, found her passion, and turned it into a thriving business from home.
“I’ve always been a creative person. I could knit, embroider, and paint but crocheting was the one skill I never mastered,” recalls the owner of HookCrochet. This little gap in her crafting abilities would soon lead to a major turning point in her life, all thanks to one important person: her grandmother.
The Beginning: Learning from Nano
The story of HookCrochet started with a childhood inspiration. “My Nano was my biggest role model when it came to anything creative, so I asked her to teach me how to crochet,” she says fondly. With her Nano’s patient guidance, she learned the basics. It was a skill she loved, but as life got busier between university and her job as a software engineer crocheting took a backseat.
“Between my studies and then working full-time, I just didn’t have time for it anymore,” she says.
Rediscovering Crocheting After Baby:
Years later, after the birth of her baby, she found herself at home, resting but feeling restless. “I’m not someone who likes sitting idle, but after having my baby, everyone kept telling me to rest. I was so bored!” That’s when the idea struck her why not pick up crocheting again?
In the quiet moments at home, she began crocheting her baby’s first sweater. “It was my first successful project, and I felt so proud. I ended up making two more sweaters that same year!” Although it was summer, her creative energy couldn’t be stopped. “It was hot, but I still wanted to crochet. So, I thought, why not try making flowers? And they turned out great!”
From Passion to Business: HookCrochet is Born
The thought of returning to her office job didn’t sit well with her. She wanted to stay productive and creative while still being close to her baby. And so, the idea of HookCrochet was born.
“I wanted to start something that would allow me to be busy, but also let me spend time with my baby. That’s when I decided to turn my hobby into a business,” she explains.
Starting with just 10,000 PKR, she had to make every penny count. “I had a very tight budget. I decided to set aside 3-4k for marketing, especially for Instagram ads, since I knew that’s where I could reach the most people. The rest went to buying raw materials and packaging.”
How Social Media help From HookCrochet?
Social media has been a game-changer for Hookcrochet, helping the brand reach a wider audience and grow organically. By leveraging platforms like Instagram, Hookcrochet was able to showcase its unique crochet products, from flowers to accessories, through visually appealing posts and stories. With targeted ads and engaging content, the brand quickly caught the attention of crochet lovers and handmade product enthusiasts. Social media allowed Hookcrochet to interact directly with customers, receive real-time feedback, and build a loyal community, all while balancing business growth and creativity. It became the key tool in transforming a small passion project into a thriving business.
The First Sale: A Milestone Moment
Her hard work paid off when her first order came from Karachi a 3000 PKR sale that gave her the boost she needed to keep going. “That first order was such a huge moment for me. After that, more people started ordering, and Alhamdulillah, I got such a great response!”
In just three months, HookCrochet has steadily grown. She remains humble about the profits, knowing that everything earned so far has been reinvested into the business. “It’s still a startup, so all the money I make goes back into growing HookCrochet. But Alhamdulillah, the response has been overwhelming, and I’m working hard to build something lasting.”
HookCrochet: Handmade with Heart
Today, HookCrochet is known for its beautifully crafted crocheted items, from flowers to keychains and accessories. Each piece is made with love, care, and a personal touch that customers appreciate.
“For me, it’s not just about making sales. It’s about creating something meaningful, something that connects with people,” she says with a smile. “I want HookCrochet to be known for quality, care, and creativity.”
Looking Ahead: What’s Next for HookCrochet?
Though HookCrochet is still in its early stages, the future is bright. With her passion, dedication, and the love of her craft, the owner is ready to take her business to new heights.
“I’m excited to see what comes next for HookCrochet. I have so many ideas, and I’m just getting started!” she says, looking ahead with optimism.
Final Thoughts:
The story of HookCrochet is proof that a passion project can become something bigger than you ever imagined. With creativity, hard work, and a little bit of courage, this mom turned her free time into a growing business.
FAQ’s:
What kind of products does Hookcrochet offer?
Hookcrochet offers a wide range of handmade crochet products, including flowers, keychains, sweaters, and crochet accessories.
How can I place an order with Hookcrochet?
You can easily place an order by reaching out through Hookcrochet Instagram page, where you can browse their creations and contact for orders.
Does Hookcrochet take custom orders?
Yes, Hookcrochet accepts custom orders! You can request personalized designs, sizes, and colors to fit your preferences.
How long does it take to complete a custom order?
The time depends on the size and complexity of the order. Small items like keychains can take a few days, while larger items like sweaters may take longer.
What inspired the creation of Hookcrochet?
Hookcrochet was inspired by the owner’s love for crocheting, which she rediscovered after having her baby. It allowed her to pursue her passion while managing family life.
Where is Hookcrochet based, and do they ship nationwide?
Hookcrochet is based in Pakistan and offers nationwide shipping. Shipping fees and delivery times vary based on location.
How does Hookcrochet handle pricing and payments?
Hookcrochet offers competitive pricing, with payments accepted via bank transfer or digital payment methods. Contact them on Instagram for pricing details.
Are there any special discounts or promotions?
Hookcrochet occasionally offers special promotions and discounts, especially around new product launches or festive seasons. Follow their Instagram to stay updated.
How should I care for my crochet products?
It’s best to hand wash crochet items with cold water and mild detergent. Lay them flat to air dry to maintain their shape and longevity.
What’s the next step for Hookcrochet?
Hookcrochet plans to expand its product range and introduce new designs while continuing to focus on quality and customer satisfaction.
