Table of Contents
Introduction to Homemade Cuisine:
Homemade Cuisine stands as a beacon of innovation in Pakistan, being the first company in the country to offer a wide range of gluten-free products. Founded out of passion and necessity, this family-run business has grown from humble beginnings into a prominent player in the gluten-free market, serving customers across Pakistan.
The Beginning: From the U.S. to Lahore:
In 2007, the Asif family returned to Lahore, Pakistan, after living in the United States. Faced with the challenge of starting anew, Mrs. Samera Asif, the matriarch of the family, turned her passion for cooking into a small business. She began preparing and selling food items to school canteens, neighbors, and local customers. Her culinary skills quickly gained recognition, leading to a steady stream of returning clients.
The First Step: Opening the Outlet in 2015:
With growing demand and encouragement from loyal customers, the family opened their first outlet on Mohlanwal Road, Lahore, in July 2015. Initially, the outlet offered a mix of fast food and bakery products, catering to the local community. However, fate had other plans, and the business soon took a significant turn.
A Turning Point: Embracing Gluten-Free Products:
The turning point came when a doctor, after conducting research with the Pakistan Council of Scientific and Industrial Research (PCSIR), approached the family with a new gluten-free flour. She requested that Homemade Cuisine test the flour by creating gluten-free biscuits and cake rusk for her patients. Leveraging Mrs. Samera Asif baking expertise, the family successfully created these products, which were well-received by the doctor patients.
Expansion: From Regular Fast Food to a Dedicated Gluten-Free Kitchen:
The success of the gluten-free products led to a pivotal decision—converting the kitchen into an entirely gluten-free facility. This transition allowed Homemade Cuisine to cater to a growing customer base while still offering regular fast food items. The business now had two distinct operations: a dedicated gluten-free kitchen and a fast food joint that stocked gluten-free items.
The Big Leap: Pakistan First Exclusive Gluten-Free Outlet
In response to overwhelming customer demand, the family decided to convert the entire outlet into an exclusively gluten-free operation at the start of 2020. This bold move made Homemade Cuisine the first company in Pakistan to offer a completely gluten-free menu. Additionally, the company expanded into the gluten-free retail market, launching its traditional Cake Rusk at EsaJee in Lahore in mid-2019.
Relocation and Growth: A New Chapter in Johar Town
Recognizing the need for more space, Homemade Cuisine relocated to a larger outlet opposite Emporium Mall in Johar Town, Lahore. The new location allowed the business to operate as a dedicated gluten-free cafe, offering dine-in options for customers. The cafe quickly became a favorite among health-conscious individuals, particularly families with young children.
Nationwide Reach: Supplying Gluten-Free Products Across Pakistan
Today, Homemade Cuisine serves customers from all over Pakistan. To meet the increasing demand, the company supplies selected gluten-free products to premium stores across the country. The brand is committed to maintaining the highest standards of quality by preparing all gluten-free products in a dedicated facility, ensuring that there is no risk of cross-contamination.
Product Offerings: A Comprehensive Range of Gluten-Free Essentials
Homemade Cuisine offers a wide array of gluten-free products to cater to different dietary needs. Some of their popular offerings include:
- Gluten-Free Store Essentials: Flours, biscuits, mithai, snacks, desserts, and beverages.
- Specialized Diets: Options for keto, vegetarian, vegan, low sugar, soy-free, dairy-free, and more.
- In-Food Service: Bulk products for culinary professionals, including gluten-free flour, baking powder, and guar gum.
Recipes: Sharing the Joy of Gluten-Free Cooking
Homemade Cuisine also shares a variety of gluten-free recipes, allowing customers to enjoy their favorite dishes at home. Some of the popular recipes include:
- Gluten-Free Diabetic Roti Recipe
- Gluten-Free Focaccia Bread Recipe
- Gluten-Free Chocolate Brownie Recipe
- Gluten-Free Pancakes Recipe
- Gluten-Free Pizza Recipe
- Gluten-Free Nutella Brownies Recipe
- Gluten-Free Chocolate Teacake Recipe
- Gluten-Free Vanilla Peanut Cookies Recipe
The Visionary Behind Homemade Cuisine: Samera Asif
A talented cook by nature, Samera Asif is the pioneer behind Homemade Cuisine. She began her culinary journey over a decade ago, preparing baked goods from her kitchen and supplying them to local customers and school canteens. As the brand grew, Samera transitioned from hands-on baking to overseeing operations and product development, particularly in the gluten-free category.
Leadership and Innovation: Sudais Asif
Balancing school life with business responsibilities, Sudais Asif plays a crucial role in managing the tech, marketing, and regulatory aspects of Homemade Cuisine. His contributions include continuous improvements in product packaging, web development, and marketing strategies, ensuring the brand’s growth and success.
Customer Reviews: What People Are Saying About Homemade Cuisine
Homemade Cuisine has earned a strong reputation among its customers, with an impressive 4.5-star rating based on 29 reviews on TripAdvisor. Here’s what some of their customers have to say:
Faryal
- “I have been ordering gluten-free flour and other products (including chocolate chip cookies, tea cake, etc.) for my little one, and he has been loving them, even though he is a very picky eater! I really love the fact that they deliver so quickly, even though I order from a relatively distant city from where their branches are located! Couldn’t recommend enough if you are looking for good, reliable gluten-free products!”
Ayesha
- “Meri beti ko gluten-free problem thi, aur iski dessert aur food ka bohat masla hota tha, but jab se Homemade Cuisine ka pata chala, toh bohat help hui hamein… aur iski sab products bohat tasty hoti hain. My daughter likes it ❤️🙌.. THANK YOU!”
Contact Information:
- Location: Johar Town, Lahore & Gulberg Greens, Islamabad
- Phone: 0333-4271429
- Email: homemadecuisine01@gmail.com
- Website: https://homemadecuisine.biz/
Branch Information:
- Lahore Branch: Grand Opening – 10 October 2020
- Map Link
- Islamabad Branch: Grand Opening – 9 April 2023
- Map Link
Conclusion: Pioneering Gluten-Free Excellence in Pakistan
Homemade Cuisine has come a long way from its modest beginnings, evolving into Pakistan first and foremost gluten-free brand. With a commitment to quality, innovation, and customer satisfaction, the company continues to set new standards in the gluten-free industry, making it easier for customers across Pakistan to access high-quality, gluten-free products. As they look to the future, Homemade Cuisine remains dedicated to expanding its offerings and maintaining its position as a leader in the gluten-free market.
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FAQ’s:
What is Homemade Cuisine?
Homemade Cuisine is Pakistan first and leading gluten-free brand, offering a wide range of gluten-free products including flours, baked goods, snacks, and more. The company operates dedicated gluten-free kitchens to ensure the highest quality and safety standards
Where is Homemade Cuisine located?
Homemade Cuisine has two branches: one in Johar Town, Lahore, and another in Gulberg Greens, Islamabad. Both branches offer a wide range of gluten-free products for dine-in and take-away
What products does Homemade Cuisine offer?
Homemade Cuisine offers a variety of gluten-free products, including flour, biscuits, cake rusks, desserts, snacks, and beverages. They also provide options for specialized diets such as keto, vegetarian, vegan, low sugar, soy-free, and dairy-free
Are all Homemade Cuisine products gluten-free?
Yes, all products made and sold by Homemade Cuisine are 100% gluten-free. They are prepared in a dedicated gluten-free kitchen to avoid any risk of cross-contamination
Can I order Homemade Cuisine products online?
Yes, Homemade Cuisine offers online ordering and delivery services across Pakistan. You can order through their website or via Foodpanda
Does Homemade Cuisine cater to specific dietary needs?
Absolutely! Homemade Cuisine provides products suitable for a range of dietary requirements, including gluten-free, keto, vegetarian, vegan, low-sugar, soy-free, and dairy-free options
How does Homemade Cuisine ensure the quality of its gluten-free products?
Homemade Cuisine prepares all gluten-free products in a dedicated kitchen to prevent cross-contamination. They use high-quality ingredients and adhere to strict safety and quality standards to ensure that their products meet the needs of gluten-sensitive and celiac customers
What are some customer favorites at Homemade Cuisine?
Some customer favorites include gluten-free chocolate chip cookies, cake rusks, tea cakes, and a variety of gluten-free flours. Their gluten-free desserts are also highly popular among customers
How can I contact Homemade Cuisine for inquiries or orders?
You can contact Homemade Cuisine through their phone number, 0333-4271429, or via email at homemadecuisine01@gmail.com. For more information or to place an order, visit their website at https://homemadecuisine.biz/
Are there any reviews available for Homemade Cuisine?
Yes, Homemade Cuisine has a 4.5-star rating based on 29 reviews on TripAdvisor. Customers have praised the quality of their gluten-free products and their reliable delivery service.
Does Homemade Cuisine offer dine-in services?
Yes, Homemade Cuisine offers dine-in services at their café in Johar Town, Lahore. The café is dedicated to serving gluten-free meals and is a popular spot for health-conscious individuals and families
What sets Homemade Cuisine apart from other gluten-free brands?
Homemade Cuisine is the first and only brand in Pakistan dedicated exclusively to gluten-free products. They offer a comprehensive range of gluten-free items, ensure no cross-contamination, and cater to various dietary needs, making them a leader in the gluten-free market
When did Homemade Cuisine start offering gluten-free products?
Homemade Cuisine began offering gluten-free products in 2020 after converting their entire kitchen into a gluten-free facility. They were the first company in Pakistan to do so
How can I stay updated on new products and offers from Homemade Cuisine?
You can stay updated by visiting their website, following them on social media, or subscribing to their newsletter for the latest news, offers, and product launches
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